It's early in the morning to rant (but I've been up awhile) - still, I swear there's an Emperor's New Clothes thing going on in the design world, and I'd like to put a stop to it. Now, I actually studied this just a few years ago, so it isn't the rant of an elderly woman (or just my age speaking) "Reverse" type, I.E. white on coloured background is overused, incorrectly used, and is driving me utterly mad.
I swear it's another way for people to disrespect words (we've all given up a bit on grammar). More than 3 lines of type done in white (or worse, colour on colour) make the reader just haze over - or really strain. Can we afford to alienate people, or be so inconsiderate? Huge amounts of money are spent by not-for-profit groups to make flyers and brochures and ads they think (or their designers think) are really cool, but they might as well be written in gobbledygook.
If the words are so unimportant to read ----don't bother printing them. And stand up to your designers, people. Start noticing now much you read after the first line or two, when it's written in white (and 10 pt. type.) Gotta go to work now.
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